Why is innovation important for the Business? Companies want to maximize value and drive continuous improvement and growth, but failing to adapt quickly enough presents challenges and incurs the opportunity cost of missing the wave.

1. Respond to problems too late
2. Make costly engineering mistakes by creating products that nobody will use
3. Create technical debt by supporting features that customers aren’t using
4. Respond to problems too late

Economic profits are 2.4 times those of others. Research shows Innovation is 8x more successful when it’s customer-inspired. Customer-centric companies put the customer at the heart of everything they do, thus aligning for value. Team is constantly fuelled by our quest for ingenuity, and technology has been a perfect aid in enabling this.

AI agents are changing operations and the future of work. Managing AI agents is about trust and culture, not just control, with humans and AI agents working side by side. According to McKinsey, the economic potential of AI could be up to 4 trillion annually. AI is embedded in driverless cars to medical diagnosis. AI adoption reaches every corner of our lives, promising unparalleled efficiency & progress.

Qualtrics 2024 research reveals, the no. 1 trend – human connection is the foundation of winning AI strategy. However, it’s important to remember that great AI does not necessarily equal a great product or service; we need to embed human-centric / creative processes to sustain growth and unleash collective wisdom. The story of AI is not one of machine vs humans, but of shaping how we co-exist and collaborate. Companies are at different stages of adoption, from awareness to scaling AI. Innovators & leaders need to cater to the human experience cycle from experience perception, attitudes, and behaviours, apply methods to lower the decision fatigue and cognitive Burden to deliver delight / lovable experiences.

Strategy design/business design is the practice of helping organizations identify opportunities for human-centred innovation, creative constraint, and align behind a vision of what to build i.e, align to company strategy (business goals) and innovation/design initiatives. Business Design is the way to bridge and solve this disconnect. The benefits of strategy design include:
1. Mitigated risk for innovation or change, due to collaborative methods
2. Faster time to identify the right solutions
3. The ability to solve big challenges that require a long view

Systems thinking, business strategy, innovation frameworks, and facilitation techniques to guide organizational strategy in a Salesforce ecosystem. To succeed in the Strategy Designer exam, you must demonstrate strong proficiency across five core domains:

1. Vision & Alignment – Identify misalignments and propose frameworks to realign teams and strategy
2. Collaboration – Lead cross-functional conversations, facilitate workshops, and guide decision-making
3. Experimentation & Risk – Demonstrate the ability to balance risk-taking with strategic testing
4. Value Design – Understand how to create value propositions aligned with organizational goals
5. Tools & Artifacts – Know when and how to use frameworks like V2MOM, impact mapping, and customer journey mapping

.I am Strategy Design certified, happy to help create delightful experiences and innovate!

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